Last updated February 4, 2010

What is housed on the PowerStream website? 
PowerStream's website provides users with information about the company, products, services, client reports, and the ability to contact PowerStream with questions relating to any of those topics.

What personally-identifying information is collected by PowerStream website?
If they choose, visitors to PowerStream's website can voluntarily fill out various forms to request more information. The forms for potential PowerStream clients can be used to collect personally-identifying information such as: names, addresses, e-mail addresses and telephone and fax numbers. All personally-identifying information is provided on an opt-in basis.

How does PowerStream use this personally-identifying information collected on PowerStream's website? 
PowerStream uses the personally-identifying information collected on its site solely to respond to the individual's request for information. We will include individuals on the respective distribution lists to send them the information they requested. PowerStream uses a third party to send the requested information via e-mail. We may contact individuals via telephone using the provided telephone information. With the exception of information provided securely to PowerStream's third party e-mail service provider (for the sole purpose of sending user requested information) PowerStream does not, and will not, disclose, transfer, release, sell, rent, lease, license or give away any of the personally-identifying information provided to us by, or collected on our website. PowerStream will also disclose this information in response to subpoenas, court orders or legal process.

How is this personally-identifying information secured? 
To ensure complete confidentiality, collected data is stored in a secure database environment with appropriate system and procedural controls. PowerStream also employs appropriate backup and contingency plans to prevent data loss.

What are my choices? How do I opt-out of the website-specific mailing lists and services? 
After opting-in you may choose to opt-out from any mailing lists that you have subscribed to at any time. You may also choose to delete your personally-identifying information at any time as well. For lists and services that relate specific to the PowerStream website, please send your opt-out request to:

Attn: Office of Privacy
P.O. Box 1333
Royal Oak, MI 48068

Can I review and delete my personally-identifying information collected by the PowerStream website? 
You can mail your request to delete your personally-identifying information to:

Attn: Office of Privacy
P.O. Box 1333
Royal Oak, MI 48068

PowerStream will provide review and request the deletion of your personally-identifying information, in accordance with applicable laws and regulations. In most cases, you can expect a response to your request within 14 business days.

Does this site use cookies? 
The web site does not use persistent cookies. We may use non-stored session cookies and/or action tags (aka: Web beacons or pixel gifs) at this site to understand web site usage and to resolve any problems, for example, in navigation, thus enhancing your experience at this site. Usage of cookies and/or action tags is in no way linked to any personally identifiable information while on our site.

Does this site use standard log files? 
Like most standard Web site servers, we use log files. This includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, and track user's movement in the aggregate.

How is notice of change given? 
PowerStream reserves the right to change this privacy policy at any time. Our web site will state the date it was last updated. We encourage you to review our privacy policy whenever you use this web site to make sure you understand how your information will be used. If we materially change how we use your personal information, we will notify via a prominent notice prior to implementing the change.

PowerStream uses anonymous cookies in the process of delivering content. These cookies temporarily store technical system information to ensure the best playback experience when content is requested from PowerStream. Cookies are tiny packets of information, usually less than one kilobyte, stored in the temp files on your hard drive, and are used by web sites to recognize a computer they have encountered before. Our cookie does not include your name, or anything personal to you. It simply tells us that we have encountered your computer at some point (e.g., when you viewed one of our clients’ content). Most of the web sites you visit use some form of cookie to keep track of business on the Internet.

While we believe that cookies enhance the web experience for the user by storing technical information to provide you with a better experience, they are not essential to our delivering content. Simply disable cookies in your browser to prevent the storage function.  


Blocking Cookies

Many web sites store information in a small text file on your computer, called a cookie. There are several types of cookies, and you can choose whether to allow some, none, or all of them to be saved on your computer.

A first-party cookie is used by the web site you are currently viewing. These cookies are commonly used to store information, such as your preferences when visiting that site. If you do not allow first party cookies, you may not be able to view some web sites or take advantage of customized features (such as local news and weather, or stock quotes).

A third-party cookie is used by a web site different from the one you are currently viewing. Third-party web sites usually provide some content on the web site you are viewing. In some cases PowerStream may provide a third party cookie when our clients embed content hosted on our system in their web page. In this case our system will store technical information in the initialization of the stream. This is t provide you with the best viewing experience for the requested content.

Most browsers offer robust options in relation to cookies. The default settings in all major browsers accept cookies. However, by altering your browser settings, you can choose to automatically block cookies from specific web sites, from all web sites, from web sites without a privacy policy, or from all third parties. Consult the help manual for your browser for detailed information.

Blocking Third Party Cookies (including the PowerStream cookie) 
Included below are instructions for blocking third party cookies in some of the most common browsers. If your browser or version is not listed here, or you wish to treat cookies in some other way, please refer to your browser's help menu or printed manual for instructions.

Microsoft Internet Explorer 6.x 

1.       Menu: Tools-Internet Options

2.       Select Tab: Privacy

3.       Click Button: Advanced (just below center of the page)

4.       Check Box: “Override Automatic Cookie Handling”

5.       Click Radio Button corresponding to “Block” Third party cookies

Firefox (by Mozilla) 

1.       Menu: Tools > Options

2.       Click the Privacy panel and then click on the Cookies label.

3.       Check Box: “for the originating Web site only”

Netscape Navigator 4.x and above

1.       Menu: Edit > Preferences

2.       Select Category: Advanced

3.       Find section: Cookies

4.       Select “Accept only cookies that get sent back to the originating server.”

Use of Web Beacon
PowerStream Web pages may contain electronic images known as Web beacons - sometimes called single-pixel gifs - that may be used to assist in delivering cookies on our sites and allow us to count users who have visited those pages and to deliver co-branded services. We may include Web beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon. PowerStream may also employ Web beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our site or other operations of our sites. We prohibit Web beacons on our sites from being used by third parties to collect or access your personal information.


Please e-mail questions or requests for more information about PowerStream's privacy policies to If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number, state or local chapters of the Better Business Bureau, state or local consumer protection office, The Federal Trade Commission by phone at 202.FTC-HELP (202.382.4357) or electronically at

Anonymous Content-Serving Process

Platform for Privacy Preferences Project (P3P) 
PowerStream is in compliance with the World Wide Web Consortium (W3C) P3P specifications for cookies used in serving content on behalf of our clients. You can view the P3P specifications at You can view our full content serving P3P policy by clicking here.

What information is collected by the content serving process? 
When an Internet user visits a web site where one of our clients' content or web beacons are placed, we may collect and store information about the visit--including the user's anonymous cookie ID, the specific content posted on the site, and the time and place of delivery. If the user clicked on the content, we collect and store that action. We do not know the name, phone number, address, email address, or any personally identifying information about the user. The identities of all users who see content from a PowerStream server remain completely anonymous to us. We do collect information about how many times users view and click on our clients' content. We may collect the Internet Protocol (IP) addresses from users when we serve content or web beacons on a web site.

How is this anonymous information used? 
The anonymous information that we collect is used only by the specific clients who hire us to deliver content, and only in the context of their selection of content and our reporting of delivery effectiveness. In order to assess a program's effectiveness, we will report to our client our analysis of the anonymous data in a summarized format. On occasion, our clients ask us to send them, or their agents, our anonymous data that is collected on their specific content. In these situations, we send our anonymous data. We recommend that you visit our clients' web sites to review their privacy policies and contact them directly if you have questions about their information practices.

Some of PowerStream's clients, or their agents, might receive anonymous web traffic behavior from us. Each client has warranted that the information it receives shall be used in compliance with applicable laws and regulations, and if information is linked to personally-identifying information, it shall be linked in a manner that is in compliance with the Self Regulatory Principles Governing Online Preference Marketing promulgated by the NAI. We recommend that you visit our clients' web sites to review their privacy policies and contact them directly if you have questions about their information practices.

PowerStream will also disclose this information in response to subpoenas, court orders or legal process.

How is this anonymous information secured? 
We store this anonymous information securely at the PowerStream data centers. PowerStream has security measures in place to protect the loss, misuse and alteration of the information under our control, including password controls.

Can I correct or update anonymous information about me? 
The data that we collect in the content serving and tracking process is completely anonymous to us -- we do not associate it with any identified person. Because we do not know the person associated with our anonymous data, we cannot give anyone access to or the ability to change this anonymous information.

How long is anonymous cookie data retained? 
We may retain our anonymous cookie data for up to two years. Aggregate reports generated from this data may be kept longer.

Anti-Spyware Tools

PowerStream supports the efforts of the government and industry to control spyware – malicious programs that damage computers or steal personally identifiable information. Anti-Spyware tools can be helpful in both identifying and removing spyware, and are often available for free, or bundled with other software or hardware.

Unfortunately, some creators of anti-spyware programs have chosen to search for cookies as well as spyware programs, causing confusion about cookies. As discussed elsewhere in this policy, cookies are not software programs - they are simple text files, which are used by companies to recognize a particular browser from one web page to another.

PowerStream does not use spyware. 
All we do is set anonymous cookies. We do NOT have access to any of your files or personal information. Cookies cannot hijack or redirect your browser, and cannot be used to access stored information on your computer.